Product Review: PB Crave Cookie Nookie Peanut Butter

Natural Factor 3/5
Taste Factor 3/5
Fullness Factor 4/5
Overall Rating 3/5
Macros (per serving): Total Fat: 15g / Total Carbs: 9g / Protein: 6g

Good with: Ice cream.

Other Flavors: Razzle Dazzle, CoCo Bananas, Choco Choco.

Why We Love It: Unlike the big commercial peanut butter brands, this peanut butter doesn’t contain any high fructose corn syrup, hydrogenated oils or artificial flavors. Yet this company manages to produce some fun dessert-y flavors like raspberry & chocolate, banana and this cookie dough flavor. There aren’t actual chunks of cookie dough in there – the texture is consistent and smooth, but it’s the flavor that has a strong hint of cookie dough in it, similar to how a cookie dough frozen yogurt flavor would taste. It’s not a bad sweet treat or topping for a dessert, but eaten by itself, it does have a slightly synthetic flavor to it, maybe because our mouths are expecting the consistency of cookie dough but instead are just getting the smooth peanut butter consistency.

Meet the Makers: Founded in 2009, PB Crave founder Curt Riess had a vision to change traditional peanut butter and PB Crave was created the moment he mixed in raspberries and decadent chocolate. Curt was raised on traditional peanut butter –and hated it. Everything changed the moment he tried a delicious mix of peanut butter, raspberries and mouth-watering chocolate. He loved this new twist on an old classic so much, he created his own peanut butter company!

Fun Fact: PB Crave donates at least 2% of profits to Project Peanut Butter, a non-profit organization focused on treating malnourished children.

Certifications: None.

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